Sleeping Beauty 1890s Victorian Trade Card Edward Rose Chicago Tailor 3 x 4

This 1890s Victorian trade card features the Sleeping Beauty fairy tale adapted for advertising by Edward Rose, a Chicago custom tailor.

Late nineteenth-century trade cards frequently drew upon well-known literary and fairy tale imagery to attract attention and create narrative associations with commercial brands. Printers combined chromolithographic color, decorative borders, and sentimental scenes to produce small promotional pieces that functioned as collectible advertising ephemera. Tailors and clothiers often aligned their businesses with refinement, craftsmanship, and Old World storytelling motifs.

The front presents Sleeping Beauty in a pink gown seated beside a spinning wheel within a decorative architectural frame, accompanied by floral elements and an inset portrait medallion above. A small white cat rests at her feet, and a cobweb detail appears near the wheel, reinforcing the fairy tale setting. The reverse promotes Edward Rose & Co., Custom Tailors, Chicago, with printed text referencing the Sleeping Beauty story and business identification.

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