Surfside Beach South Carolina Monterrey Motel Multi View 1960s Postcard Chrome

This 1960s chrome postcard of the Monterrey Motel in Surfside Beach, South Carolina reflects the postwar boom in Atlantic coast vacation travel and the rise of colorful, amenity-focused seaside motor lodges.

Surfside Beach developed as a family-oriented extension of the Grand Strand, offering direct ocean access and modern roadside accommodations during the mid-century tourism expansion. Chrome postcards, printed on glossy stock with high-saturation color, became the dominant promotional format of the period, often featuring multi-view layouts that combined exterior, beach, and interior scenes into a single advertising composition.

The card presents four views: beachgoers along the shoreline with rolling Atlantic surf; a roadside perspective of the multi-story motel with parked period automobiles; an elevated view showing the property’s beachfront setting; and a guest room interior with bright bedspread, green carpet, sliding glass door, and balcony overlooking the ocean. The reverse is unposted and typical of 1960s chrome production.

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