This 1960s postcard shows the Tiki Lodge Motel in Spokane, Washington, reflecting the mid-century roadside motel culture that spread across American highways during the postwar travel boom.
During the decades following World War II, automobile tourism reshaped the American lodging landscape as independent motels competed to attract motorists traveling along regional highways and intercity routes. Properties often adopted distinctive architectural styles or themed branding to stand out along the roadside. Polynesian-inspired “Tiki” motifs became especially popular in mid-century hospitality design, blending tropical imagery with modern neon signage to evoke leisure, relaxation, and vacation culture.
The postcard presents a composite layout featuring three views of the property. The upper image shows a motel swimming pool with a guest seated beside the water holding a beach ball, reflecting the recreational amenities emphasized in mid-century advertising. The central oval image highlights the motel’s illuminated Tiki Lodge sign and distinctive A-frame entrance canopy at night with period automobiles parked nearby. The lower image shows a guest room interior with twin beds, wood paneling, and a television set typical of 1960s motel accommodations.
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