Sacramento California Lindley Company Grocers Cherub Brand 1919 Billhead 7 x 5
Sacramento California Lindley Company Grocers Cherub Brand 1919 Billhead 7 x 5
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This 1919 billhead documents a transaction from Sacramento wholesale grocer Lindley & Company, featuring Cherub Brand advertising imagery tied to early twentieth-century California food distribution and merchant supply networks.
Sacramento operated as a major agricultural and commercial hub during the period, with wholesale grocery firms supplying general stores, restaurants, and regional merchants throughout Northern California. Illustrated billheads from food wholesalers often incorporated decorative branding and trademark mascots to distinguish coffee, tea, tobacco, and grocery lines within a competitive wholesale marketplace shaped by expanding rail transportation and statewide distribution systems.
The document features detailed product listings including coffee, tea, cigars, and gunpowder alongside bold Lindley & Company typography and prominent cherub illustrations used for the firm’s Cherub Brand identity. Dated June 10, 1919, the billhead was issued to a Kirkwood, California customer and reflects the standardized accounting layouts common to commercial stationery of the immediate post-World War I era. The 7 x 5 format preserves both advertising design and handwritten merchant accounting notations associated with period wholesale trade operations.
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