Royal Crown RC Cola 1960 Love It Fresh Print Ad 10.5 x 13.5

This 1960 Royal Crown Cola print advertisement promotes the brand’s “Love it Fresh!” message through a winter-themed image that links cold refreshment with modern packaging and taste.

Soft drink advertising in the early 1960s emphasized freshness, temperature, and visual appeal as companies competed in an increasingly crowded beverage market. Brands used lifestyle imagery and seasonal cues to suggest purity and flavor, reinforcing the idea that bottled soda delivered a cleaner, brighter alternative to home-mixed or fountain drinks. Royal Crown positioned its cola as light, crisp, and contemporary, supported by simple slogans and bold product visibility.

The image shows a smiling woman in a fur-trimmed hood holding a Royal Crown Cola bottle against a pale background, with red gloves and the green glass bottle providing strong color contrast. The headline reads Love it Fresh, and the Royal Crown logo appears prominently near the lower right. Clean photography, restrained copy, and centered composition organize the message across a full magazine page measuring 10.5 x 13.5 inches.

The item shown in the listing is the exact item the collector will receive. Fold lines, light toning, and minor edge wear are consistent with age and routine magazine handling. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.