Price Utah Seppi’s Motel 1940s Postcard Unposted Linen

This 1940s linen postcard depicts Seppi’s Motel in Price, Utah, during the expansion of automobile tourism and highway lodging across the American West.

Price developed as an important transportation and mining community in central Utah, positioned along major regional highway corridors serving travelers moving between Denver, Salt Lake City, and the desert Southwest. Motels from this period increasingly emphasized modern conveniences, neon signage, and direct automobile access as roadside tourism reshaped commercial architecture and travel culture throughout the intermountain region.

The postcard features the low-profile motel complex with trimmed landscaping, central parking area, and large illuminated roadside sign advertising “hot water heat” beside U.S. Highways 6-50 and 10. Linen-textured printing and saturated color tones reflect the characteristic production style of mid-century roadside postcards while the unposted reverse preserves the card as an unused travel souvenir from Carbon County’s highway era.

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