Seaside Heights New Jersey Hersheys Motel 1970s Postcard Unposted Chrome

This 1970s postcard documents Hersheys Motel in Seaside Heights, New Jersey, during the height of the Jersey Shore’s late-twentieth-century resort era.

Seaside Heights developed into one of New Jersey’s most recognizable oceanfront destinations, defined by its boardwalk amusements, expansive beach crowds, and automobile-era motels catering to summer tourism. The rise of courtyard-style motor inns reflected mid-century travel culture, where proximity to the beach and visible amenities were central selling points. Chrome postcards of this period emphasized saturated color, leisure scenes, and multi-view compositions that presented lodging, recreation, and shoreline activity together in a single promotional image.

The card features a three-view layout: a neatly staged guest room with period furnishings and green carpeting; a wide beach scene crowded with sunbathers and the Seaside Heights boardwalk pier visible in the background; and a lively circular motel pool courtyard surrounded by two-story exterior corridors and parked cars. The composition highlights architectural symmetry and recreational space typical of 1960s–1970s coastal motels. The reverse shows a standard postcard back format and is unposted.

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