This 1948 linen postcard calendar was issued by Union Finance Company of Kansas City, Missouri, combining a colorful storefront illustration with a full twelve-month calendar for the year.
Mid-century finance and insurance firms frequently distributed promotional calendar postcards as practical desk references that reinforced brand visibility throughout the year. The upper portion features a stylized corner building marked Union Finance Co Auto Loans, while the lower half presents a complete 1948 monthly grid bordered in red. Business officers are listed beneath the company name, along with the address at 15th and Oak in Kansas City, Missouri, anchoring the card firmly within its local commercial context.
The postcard is printed on textured linen stock typical of the 1940s, with strong color saturation in the architectural illustration and clean, legible calendar blocks below. The reverse is unposted and includes printed financial service details and mailing information. Corners and edges show light wear consistent with age, and the overall presentation remains bright and structurally sound.
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