This 1956 Pepsi-Cola advertisement presents a stylized vision of postwar glamour through fashion illustration, aligning soft drink branding with elegance, femininity, and aspirational domestic modernity.
Mid-century beverage advertising increasingly relied on illustrated figures to project mood and identity rather than product function alone. Pepsi’s campaign strategy during this period emphasized refinement and visual sophistication, placing the brand within a lifestyle narrative shaped by Hollywood styling, magazine illustration, and couture-inspired silhouettes.
The image features a full-length illustrated woman in a black evening gown descending a curved staircase, rendered with elongated proportions and dramatic pose. Script text reads “Picture of Poise,” pairing the figure with the Pepsi logo and bottle cluster in the lower corner. The composition contrasts the flowing dress with architectural lines, using negative space and pastel tones to frame the brand mark and reinforce the theme of composure and style.
The item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.
