This postcard was printed during the 1960s and features the Howard Johnson Motor Lodge in Myrtle Beach, South Carolina, a classic example of mid-century American roadside lodging culture.
Myrtle Beach developed rapidly in the postwar era as automobile tourism reshaped coastal travel, with the Grand Strand becoming a major destination for family vacations and seasonal leisure. National chains such as Howard Johnson Motor Lodges expanded alongside this growth, offering standardized accommodations that combined convenience, recognizable branding, and amenities geared toward motorists exploring the expanding highway system.
The image presents a U-shaped motor lodge layout centered around a swimming pool, a defining feature of mid-century motel design. Guests lounge on deck chairs beneath brightly colored striped umbrellas, while palm trees and open-air corridors frame the courtyard setting. The composition emphasizes outdoor leisure, communal space, and the visual language of resort-style lodging that characterized roadside hospitality during this period. The card features a divided back format and remains unposted.
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