New York City 1923 McMonagle’s Coffee Shop Ad Blotter 9.5 x 4

This 1923 advertising blotter promotes McMonagle’s Coffee Shop, located in the basement of the Federal Building in New York City, combining functional desk use with brand messaging during the early twentieth century.

Advertising blotters were a common promotional format in the 1910s and 1920s, distributed for everyday use while subtly reinforcing business names and slogans. Coffee shops and cafeterias in urban centers often used such items to maintain visibility among office workers and repeat customers, especially in dense commercial districts where competition for daily patronage was high.

The blotter features a bold typographic layout with the slogan It’s the Coffee and a promotional message about the quality of meals, alongside a printed November 1923 calendar. Decorative borders and structured text blocks organize the design, while references to music and daily service hours add context to the establishment’s atmosphere. The piece measures 9.5 x 4 and reflects both utility and branding within a compact paper format.

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