Max Factor Rita Hayworth Gilda 1946 Lipstick Print Ad 10.5 x 13.5

This 1946 Max Factor print advertisement features Rita Hayworth prominently tied to her starring role in Columbia Pictures film Gilda alongside Glenn Ford.

Postwar cosmetic advertising leaned heavily on Hollywood star power, using film stills and studio portraits to align beauty products with cinematic glamour. Max Factor, long associated with the film industry, positioned its cosmetics as extensions of screen-tested style, blending portraiture, typography, and product imagery into a cohesive magazine page design.

The layout presents a large, colorized portrait of Rita Hayworth with signature red hair and lipstick, paired with a smaller inset scene from Gilda. The advertisement promotes Tru-Color Lipstick, featuring a product display with tube and packaging alongside a range of shade samples. Supporting text emphasizes color harmony and durability, while the composition integrates bold script branding and structured product placement typical of mid-1940s magazine advertising. The page format reflects its original magazine issue size, preserving full margins and layout integrity.

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