Lodi California 1955 Richmaid Ice Cream French Custard Billhead - 6 x 3.5

This October 13, 1955 Richmaid Ice Cream Co. billhead from Lodi, California documents a local French custard order during the mid-century expansion of regional dairy distribution.

Postwar California saw rapid growth in small-town food service, fraternal lodges, and drive-in culture, all of which depended on reliable dairy suppliers. Ice cream companies frequently operated as both manufacturers and fountain supply distributors, servicing lodges, cafés, and roadside establishments along state highways. Branded invoice slips such as this served not only as transactional records but also as quiet advertising tools, reinforcing company identity with bold red letterhead and clean ledger formatting.

The billhead is printed in red for Richmaid Ice Cream Co., 100 So. 99 Highway, Lodi, Calif., with telephone number and fountain supplies designation clearly visible. The handwritten entry notes Lodi Lodge #256 F&AM, c/o Earl Johnson, and records 1 gal. Ice Cream, priced at 1.75, with order number 05597. The compact 6 x 3.5 inch format reflects standard mid-century invoice sizing, while the inked notation and bold company script create a strong period visual presence.

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