Jantzen Swim Suits 1940 Pin Up Full Page 10.5 x 13.5

This 1940 print advertisement promotes Jantzen swim suits through a studio fashion image of three models posed against a plain sky-blue background.

Swimwear advertising during the early 1940s emphasized streamlined silhouettes and coordinated color while presenting garments as part of leisure culture tied to beaches, pools, and seasonal travel. Jantzen built its brand around recognizable athletic styling and youthful presentation, using controlled studio settings to isolate figures and clothing without landscape or architectural context. These ads relied on strong color fields and balanced figure groupings to display fabric, cut, and posture clearly within a single frame.

The image shows a man in dark swim trunks standing between two women in fitted one-piece suits, one in red and the other in yellow. The headline below the figures reads “Step into summer in a Jantzen,” while blocks of descriptive copy and the Jantzen logo appear beneath the illustration. The figures are arranged in a horizontal line with linked arms, and the background remains uncluttered to keep focus on the garments and body contours. The sheet measures 10.5 x 13.5 inches.

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