DeBevoise Brassiere Corset Cover Fashion 1916 Print Ad Full Page - 11 x 16

This 1916 fashion advertisement reflects a transitional moment in women’s dress, when early brassieres began replacing rigid corset covers in response to changing silhouettes, mobility, and modern ideals of comfort.

During the mid-1910s, manufacturers increasingly framed undergarments as instruments of health, refinement, and self-presentation rather than purely structural necessities. Advertisements emphasized flexibility, lightness, and individual fit, aligning intimate apparel with progressive notions of personal freedom while still reinforcing period standards of femininity and propriety. Illustrated layouts allowed brands to present both aspirational imagery and practical product range within a single page.

The advertisement features a central oval portrait of a woman wearing a DeBevoise brassiere, surrounded by a catalog-style array of corset cover and brassiere models identified by number. Dense period typography promotes improved figure lines, comfort, and durability, while the lower panel lists styles available through merchants nationwide. The composition balances elegance with utility, characteristic of Ladies’ Home Journal advertising from 1916. The piece is an original full magazine page measuring 11 x 16.

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