Chesterfield Cigarettes 1942 Woman Basketball Print Ad Full Page 10.5 x 13.5

This 1942 Chesterfield Cigarettes advertisement features a smiling female figure posed with a basketball, promoting the brand’s “milder better taste” messaging during the wartime era of American advertising.

Chesterfield, a major Liggett & Myers tobacco brand, invested heavily in national print campaigns during the early 1940s, using clean layouts, aspirational figures, and sports or lifestyle imagery to reinforce brand identity. Advertising from this period often paired upbeat, energetic visuals with claims of smoothness and satisfaction, reflecting both evolving marketing strategies and the broader cultural emphasis on morale, leisure, and consumer continuity during World War II. The integration of athletic themes helped align cigarette brands with vitality and modern lifestyles in mainstream media.

The page presents a full-color composition with a centrally placed figure in a basketball-themed pose, holding a Chesterfield pack within a circular prop element. Bold typography anchors the lower portion with the slogan “Every time It’s Chesterfield,” supported by additional descriptive copy and product claims. The layout uses strong color contrast and balanced spacing typical of mid-century magazine advertising, and the large 10.5 x 13.5 format provides excellent display presence for collectors of tobacco and sports-related print ads.

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