Camel Cigarettes 1940 Print Ad Peter Fick Swimmer 10.5 x 13.5

This 1940 Camel Cigarettes print advertisement features Olympic swimmer Peter Fick, linking competitive speed and leisure imagery to the brand’s slower-burning cigarette claim.

Early 1940s tobacco advertising regularly paired athletic figures with lifestyle scenes to associate cigarettes with physical vitality and modern recreation. Swimmers, runners, and aviators appeared as visual shorthand for endurance and control, allowing brands to translate performance into product language. Camel’s campaign placed emphasis on burn rate and smoothness while surrounding those claims with recognizable public figures and relaxed social settings.

The page combines a nighttime swimming photograph at the top with a poolside group scene centered on Peter Fick seated at the edge of the water. A large red circle introduces his name, while bold text contrasts speed in the pool with slower-burning cigarettes. Product graphics at right show Camel packs and color-coded flags labeled Extra Mildness and Extra Flavor, and a small cigarette display appears along the lower margin. 

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