Binghamton NY Lester Boot 1890s Victorian Trade Card Girl Shoes - 5.5 x 3.5

This 1888 Victorian trade card advertises Lester Bros. of Binghamton, New York, promoting their hand-made Lester Boot line through sentimental chromolithographic child imagery and bold typography.

During the late nineteenth century, shoe manufacturers increasingly marketed comfort, durability, and factory precision directly to families through colorful advertising ephemera distributed by retailers and traveling salesmen. Trade cards featuring children became especially popular for footwear promotions because they connected ideas of wholesome domestic life, proper dress, and dependable construction with recognizable consumer brands.

The front features a young girl in a pink dress arranging flowers beside advertising text promoting Standard Screw Fastened boots and shoes for wear and comfort, with a printed 1888 copyright line visible near the lower edge. The reverse contains detailed promotional copy for the Hand Made Lester Boot manufactured by Lester Bros. in Binghamton, New York, emphasizing durability and comfort claims common to period footwear advertising. Light edge wear, corner rounding, and age toning consistent with Victorian trade cards are visible throughout.

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