{"product_id":"ten-high-whiskey-1940-jim-backus-howell-full-page-print-ad-10-5-x-13-5","title":"Ten High Whiskey 1940 Jim Backus Howell Full Page Print Ad - 10.5 x 13.5","description":"\u003cp data-start=\"74\" data-end=\"268\"\u003eThis 1940 Ten High Whiskey print advertisement features character actor Jim Backus, highlighting the brand’s Five Year Club campaign during a transitional moment in American spirits advertising.\u003c\/p\u003e\n\u003cp data-start=\"270\" data-end=\"737\"\u003eIn the years leading into World War II, whiskey advertising increasingly emphasized maturity, consistency, and insider knowledge rather than overt glamour. Brands sought to reassure consumers about aging, quality, and value, often using humor and recognizable personalities to convey trust and familiarity. Ten High positioned itself as a reliable, well-aged bourbon at a time when consumers were becoming more discerning about production claims and flavor standards.\u003c\/p\u003e\n\u003cp data-start=\"739\" data-end=\"1229\"\u003eThe ad presents multiple illustrated poses of Jim Backus, later widely known as the voice of Mr. Magoo, using conversational copy and visual callouts to explain the Five Year Club concept. A large bottle image anchors the composition, reinforcing brand recognition while the layout balances humor, endorsement, and product authority. The page design and typography are characteristic of early 1940s magazine advertising, combining personality-driven storytelling with clear brand messaging.\u003c\/p\u003e\n\u003cp data-start=\"1231\" data-end=\"1479\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52978901287096,"sku":"20230722 CU","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_a33a076b-abbf-44a5-9447-d4c3290e3d47.jpg?v=1773002879","url":"https:\/\/everythingephemera.com\/products\/ten-high-whiskey-1940-jim-backus-howell-full-page-print-ad-10-5-x-13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}