{"product_id":"santa-cruz-california-swimming-boardwalk-1930s-rppc-postcard-unposted","title":"Santa Cruz California Swimming Boardwalk 1930s RPPC Postcard Unposted","description":"\u003cdiv\u003e\n\u003cp data-end=\"401\" data-start=\"198\"\u003eThis real photo postcard captures a crowded beach scene at Santa Cruz, California, documenting the city’s emergence as one of the West Coast’s most active seaside amusement destinations during the 1930s.\u003c\/p\u003e\n\u003cp data-end=\"815\" data-start=\"403\"\u003eSanta Cruz developed into a major recreational resort community through its beachfront attractions, warm-weather tourism, and expanding automobile access from the Bay Area and Central Valley. The boardwalk combined amusement rides, concessions, bathing facilities, and ocean recreation into a dense entertainment district that became strongly associated with California leisure culture during the interwar years.\u003c\/p\u003e\n\u003cp data-end=\"1402\" data-start=\"817\"\u003eThe image presents hundreds of swimmers and beachgoers gathered along the shoreline beside the Santa Cruz Beach Boardwalk, with amusement structures and the Giant Dipper roller coaster visible in the background. The handwritten-style caption Bathing Away From Home at Santa Cruz Calif reinforces the tourism-driven promotional tone common to Northern California RPPC production of the period. Reflections across the shallow surf, clustered beach umbrellas, and the crowded boardwalk architecture provide strong documentary detail tied to early twentieth-century California resort life.\u003c\/p\u003e\n\u003cp data-end=\"1693\" data-start=\"1404\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":53458371510456,"sku":"20260512","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_e691fa8e-b454-40fb-adb8-0fb71cad980e.jpg?v=1778613687","url":"https:\/\/everythingephemera.com\/products\/santa-cruz-california-swimming-boardwalk-1930s-rppc-postcard-unposted","provider":"Everything Ephemera","version":"1.0","type":"link"}