{"product_id":"san-francisco-california-emporium-oil-coupon-1909-postcard-posted-divided-back","title":"San Francisco California Emporium Oil Coupon 1909 Postcard Posted Divided Back","description":"\u003cp data-start=\"220\" data-end=\"423\"\u003eThis 1909 postcard from San Francisco, California documents a promotional coupon issued by The Emporium department store, offering customers a credit value of five or ten cents toward lamp oil purchases.\u003c\/p\u003e\n\u003cp data-start=\"425\" data-end=\"1101\"\u003eFounded in the nineteenth century, The Emporium grew into one of San Francisco’s most prominent department stores, operating from its landmark Market Street location and serving a broad regional customer base across Northern California. Large urban department stores of the period frequently used printed postcards and mailed promotions to encourage repeat visits, distributing small-value coupons or redeemable offers that could be presented at the store. Advertising pieces like this reflect the competitive retail environment of the early twentieth century, when department stores experimented with loyalty incentives and direct mail marketing to maintain customer traffic.\u003c\/p\u003e\n\u003cp data-start=\"1103\" data-end=\"1705\"\u003eThe postcard features bold red typography announcing This Card is Worth 5 or 10 Cents at the Emporium Until July 1st 1909, clearly identifying it as a redeemable promotional coupon tied to lamp oil purchases. The reverse carries a San Francisco postmark dated May 15, 1909, along with a green one-cent Benjamin Franklin stamp and a handwritten address to A. Scheer at 444 Twenty-Fourth Avenue. The printed message panel includes instructions describing the oil promotion and redemption terms, presenting a concise example of early twentieth-century retail marketing delivered through the postal system.\u003c\/p\u003e\n\u003cp data-start=\"1707\" data-end=\"1994\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52913676779704,"sku":"20250512r","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_c060eefa-0d69-4187-b0c0-937a6cc7e3b6.jpg?v=1772754024","url":"https:\/\/everythingephemera.com\/products\/san-francisco-california-emporium-oil-coupon-1909-postcard-posted-divided-back","provider":"Everything Ephemera","version":"1.0","type":"link"}