{"product_id":"salt-lake-city-utah-south-east-motel-7up-1960s-postcard-unposted-chrome","title":"Salt Lake City Utah South East Motel 7up 1960s Postcard Unposted Chrome","description":"\u003cp data-start=\"187\" data-end=\"373\"\u003eThis postcard was printed during the 1960s and depicts the South East Motel in Salt Lake City, Utah, with prominent roadside signage and period advertising elements including a 7up sign.\u003c\/p\u003e\n\u003cp data-start=\"375\" data-end=\"879\"\u003eSalt Lake City developed as a key regional hub in the Intermountain West, and by the mid-20th century its roadside corridors supported a growing automobile tourism economy. Motels like the South East Motel reflect the standardized form of postwar travel lodging, designed for easy vehicle access and short-term stays. The integration of brand signage, including soft drink advertising, illustrates how national consumer products became embedded in the visual landscape of independent roadside businesses.\u003c\/p\u003e\n\u003cp data-start=\"881\" data-end=\"1376\"\u003eThe image shows a long, single-story brick motor court with covered walkways and a central drive, framed by decorative overhead signage identifying the motel and its amenities. The freestanding sign near the office highlights the South East Motel name alongside a 7up advertisement, anchoring the property within mid-century commercial design. The saturated color palette and clean sky are characteristic of chrome postcard production, reinforcing the clarity and appeal of the roadside setting.\u003c\/p\u003e\n\u003cp data-start=\"1378\" data-end=\"1667\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52977294246072,"sku":"20240624","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_a73ba577-b620-464d-b4ea-386111dfa6ca.jpg?v=1772955424","url":"https:\/\/everythingephemera.com\/products\/salt-lake-city-utah-south-east-motel-7up-1960s-postcard-unposted-chrome","provider":"Everything Ephemera","version":"1.0","type":"link"}