{"product_id":"rifle-colorado-shaler-motel-jeep-wagoneer-1960s-postcard-unposted-chrome","title":"Rifle Colorado Shaler Motel Jeep Wagoneer 1960s Postcard Unposted Chrome","description":"\u003cp data-start=\"179\" data-end=\"347\"\u003eThis 1960s postcard shows the Shaler Motel in Rifle, Colorado, illustrating a roadside motor court designed to accommodate automobile travelers along regional highways.\u003c\/p\u003e\n\u003cp data-start=\"349\" data-end=\"691\"\u003eWestern towns such as Rifle developed service-oriented lodging to support long-distance driving across Colorado’s interstate and state road systems. Motels of this era emphasized direct vehicle access, exterior staircases, and open parking areas, reflecting the practical needs of motorists moving through mountainous and high desert terrain.\u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"1182\"\u003eThe image features a two-story motel arranged around a central parking area, with exterior walkways, railings, and stair access visible along the façade. Period vehicles, including a Jeep Wagoneer, are parked in front of the units, reinforcing the automotive context of the setting. A vertical “Motel” sign anchors the roadside presence, while the chrome finish enhances color and contrast typical of mid-century postcard production. The unmarked reverse indicates the card was not mailed.\u003c\/p\u003e\n\u003cp data-start=\"1184\" data-end=\"1473\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52977328881848,"sku":"20230430","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_0ed6ba75-6623-4ef4-977f-71094a08ec5b.jpg?v=1772956371","url":"https:\/\/everythingephemera.com\/products\/rifle-colorado-shaler-motel-jeep-wagoneer-1960s-postcard-unposted-chrome","provider":"Everything Ephemera","version":"1.0","type":"link"}