{"product_id":"print-ad-philip-morris-cigarettes-1953-lucille-ball-full-page-10-5x13-5","title":"Lucille Ball Philip Morris Cigarettes 1953 King Size Cigarette Print Ad 10.5 x 13.5","description":"\u003cp data-start=\"206\" data-end=\"430\"\u003eThis print advertisement was published in 1953 by Philip Morris promoting its King Size cigarette line and features television star Lucille Ball endorsing the brand during the early years of television celebrity advertising.\u003c\/p\u003e\n\u003cp data-start=\"432\" data-end=\"1045\"\u003ePhilip Morris was one of the major American tobacco companies of the twentieth century and became particularly visible during the early television era through its sponsorship of popular entertainment programs. The company famously sponsored the television series I Love Lucy, starring Lucille Ball and Desi Arnaz, helping cement the connection between the brand and one of the most recognizable figures in American broadcasting. Advertising from this period often leveraged celebrity recognition to reinforce brand identity and market expanding product lines such as the newly promoted King Size cigarette format.\u003c\/p\u003e\n\u003cp data-start=\"1047\" data-end=\"1560\"\u003eThe advertisement features a portrait illustration of Lucille Ball holding a pack of Philip Morris King Size cigarettes while a lit cigarette rests between her fingers. Bold headline typography reads Now Millions Know! One King Size tops em all for Taste and Comfort, with additional product imagery showing both King Size and Regular packs. Promotional copy in a speech bubble reads Your throat can tell its Philip Morris, reinforcing the brand’s mid-century marketing emphasis on smoothness and smoking comfort.\u003c\/p\u003e\n\u003cp data-start=\"1562\" data-end=\"1851\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52982731833528,"sku":"20230819a EB","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_677860e4-7ac4-4bdc-bc19-66216d947e3c.jpg?v=1773103948","url":"https:\/\/everythingephemera.com\/products\/print-ad-philip-morris-cigarettes-1953-lucille-ball-full-page-10-5x13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}