{"product_id":"print-ad-pepsi-1956-cross-country-skiing-pin-up-gga-full-page-10-5x-13-5","title":"Pepsi Cola 1956 Cross Country Skiing Print Ad Full Page 10.5 x 13.5","description":"\u003cp data-start=\"176\" data-end=\"370\"\u003eThis 1956 print advertisement for Pepsi-Cola reflects mid-century lifestyle marketing, positioning the brand within an active, modern leisure setting tied to youth and postwar consumer identity.\u003c\/p\u003e\n\u003cp data-start=\"372\" data-end=\"704\"\u003eBy the 1950s, soft drink advertising increasingly emphasized vitality, style, and social appeal, aligning products with recreation and aspirational lifestyles. Pepsi-Cola in particular targeted younger consumers, promoting a lighter, more energetic image that contrasted with earlier, more traditional beverage marketing approaches.\u003c\/p\u003e\n\u003cp data-start=\"706\" data-end=\"1300\"\u003eThe composition features a couple in winter attire posed with cross-country skis, leaning together in a relaxed, playful arrangement. The headline “Today’s pace is for the Slender” reinforces contemporary themes of health and appearance, while the Pepsi-Cola logo and bottle imagery anchor the brand within the scene. The illustration blends fashion, motion, and seasonal recreation within a clean, open layout characteristic of mid-century advertising design. Further examples of mid-century beverage and lifestyle advertising are represented within the broader print advertisement collection.\u003c\/p\u003e\n\u003cp data-start=\"1302\" data-end=\"1591\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52979955531960,"sku":"20250326 N5 (shares Chevy line-up)","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_325a0907-bed9-41b0-b776-8a6896ec66ac.jpg?v=1773035396","url":"https:\/\/everythingephemera.com\/products\/print-ad-pepsi-1956-cross-country-skiing-pin-up-gga-full-page-10-5x-13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}