{"product_id":"print-ad-beer-belongs-1948-backyard-barbecue-party-full-page-10-5x13-5","title":"Beer Belongs 1948 Backyard Barbecue Party Print Ad 10.5 x 13.5","description":"\u003cp data-start=\"169\" data-end=\"350\"\u003eThis 1948 advertisement promoting the “Beer Belongs” campaign reflects the American brewing industry’s postwar effort to reposition beer as a wholesome part of everyday social life.\u003c\/p\u003e\n\u003cp data-start=\"352\" data-end=\"906\"\u003eFollowing the repeal of Prohibition and the disruptions of World War II, American brewers worked to normalize beer consumption through coordinated advertising that emphasized moderation, domestic gatherings, and community traditions. The “Beer Belongs” campaign, sponsored by the United States Brewers Foundation, presented beer as a companion to ordinary American activities such as backyard meals, neighborhood visits, and relaxed weekend gatherings. The messaging linked beer with themes of hospitality, food, and shared leisure within a home setting.\u003c\/p\u003e\n\u003cp data-start=\"908\" data-end=\"1470\"\u003eThe illustration shows a backyard barbecue scene with neighbors gathered near a small porch while drinks and food are arranged on a low outdoor table. Several figures relax in lawn chairs while others converse near the house, creating a casual social setting framed by trees and a residential yard. The lower portion of the page features the slogan Beer belongs… enjoy it alongside small illustrations of beer glasses and a snack plate, accompanied by the phrase America Believes in Moderation associated with the brewing industry’s mid-century public messaging.\u003c\/p\u003e\n\u003cp data-start=\"1472\" data-end=\"1759\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52982725574840,"sku":"20230723d CW","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_c34b1cd1-7250-4b43-80be-f537b193ced2.jpg?v=1773103707","url":"https:\/\/everythingephemera.com\/products\/print-ad-beer-belongs-1948-backyard-barbecue-party-full-page-10-5x13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}