{"product_id":"print-ad-1940-california-winter-sun-festival-full-magazine-page-10-5x13-5","title":"Southern California Sun Festival 1940 Travel Print Ad Full Page 10.5 x 13.5","description":"\u003cp data-start=\"214\" data-end=\"399\"\u003eThis 1940 print advertisement features the Southern California Sun Festival campaign, promoting winter travel to the region through stylized imagery and coordinated tourism marketing.\u003c\/p\u003e\n\u003cp data-start=\"401\" data-end=\"994\"\u003eTourism organizations and regional boosters in Southern California used campaigns like the Sun Festival to attract visitors seeking mild winter climates, leisure, and scenic destinations. The advertisement features a vivid illustrated landscape with a snow-capped mountain rising behind a resort setting, where figures gather outdoors in warm weather conditions, juxtaposing alpine scenery with leisure culture. The composition integrates bold color fields and simplified forms characteristic of mid-century promotional art, with a strong emphasis on climate contrast and destination appeal.\u003c\/p\u003e\n\u003cp data-start=\"996\" data-end=\"1450\"\u003eThe full-page magazine page presents a vertically organized layout combining a dominant illustration with descriptive text blocks and promotional copy below. The branding panel for the Southern California Sun Festival anchors the lower right portion, while the headline and supporting text outline travel opportunities and regional attractions. Light vertical banding visible in the image is a scanning artifact and is not present in the original item.\u003c\/p\u003e\n\u003cp data-start=\"1452\" data-end=\"1743\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52982545023160,"sku":"20250312 J1","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_4208ad4a-42de-4f93-ad7a-9e0633c7d4ca.jpg?v=1773097984","url":"https:\/\/everythingephemera.com\/products\/print-ad-1940-california-winter-sun-festival-full-magazine-page-10-5x13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}