{"product_id":"postcard-utah-provo-ut-riverside-motel-1940s-unposted-linen","title":"Provo Utah Riverside Motel 1940s Postcard Unposted Linen","description":"\u003cp data-start=\"147\" data-end=\"320\"\u003eThis 1940s postcard shows the Riverside Motel in Provo, Utah, a roadside lodging stop positioned along major regional highways serving travelers moving through central Utah.\u003c\/p\u003e\n\u003cp data-start=\"322\" data-end=\"814\"\u003eDuring the early automobile travel era, motels developed along key highway routes to accommodate motorists exploring the American West. Towns like Provo became important overnight stops for travelers heading between Salt Lake City, southern Utah destinations, and national parks. Linen postcards produced during the 1930s and 1940s frequently promoted these roadside properties, presenting welcoming views of offices, cabin courts, and shaded motor courts designed for easy automobile access.\u003c\/p\u003e\n\u003cp data-start=\"816\" data-end=\"1322\"\u003eThe postcard depicts the Riverside Motel complex arranged beneath tall trees with individual cabin units extending behind a central office building marked with a prominent Office sign. A vertical roadside sign reading Riverside Motel rises above the property near the highway entrance. Period automobiles are parked near the cabins, reinforcing the automobile-oriented design of the motor court. Printed text along the lower edge references U.S. Highways 91, 89, and 50 near the city limits of Provo, Utah.\u003c\/p\u003e\n\u003cp data-start=\"1324\" data-end=\"1613\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52913674584248,"sku":"20240624a","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_8a24d1d1-6949-4f00-8f2c-f1670d435e2f.jpg?v=1772753988","url":"https:\/\/everythingephemera.com\/products\/postcard-utah-provo-ut-riverside-motel-1940s-unposted-linen","provider":"Everything Ephemera","version":"1.0","type":"link"}