{"product_id":"postcard-utah-provo-ut-becks-motel-auto-court-1940s-unposted-linen","title":"Provo Utah Becks Motel Auto Court 1940s Postcard Unposted Linen","description":"\u003cp data-start=\"144\" data-end=\"330\"\u003eThis 1940s linen postcard of Beck’s Motel Auto Court in Provo, Utah reflects the rise of streamlined roadside lodging along major transcontinental highways in the early automobile era.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"779\"\u003eProvo’s location along U.S. Highways 91, 89, and 50 positioned it as a key stop for motorists traveling through central Utah. Auto courts of this period were designed for convenience, typically arranged around a central driveway with individual units and prominent neon or roadside signage. Linen postcards, with their textured paper and saturated color palettes, became a popular medium for promoting such properties during the 1930s and 1940s.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"1274\"\u003eThe image shows Beck’s Mo-Tel sign at the entrance, with a landscaped stone feature and wagon-wheel motif reinforcing a western roadside identity. Cabin-style units with striped red-and-green awnings line the curved drive, framed by mature shade trees. The upper border notes the property’s placement on U.S. Highways 91, 89, and 50, right in town, while the lower caption identifies Beck’s Mo-Tel Auto Court, Provo, Utah. The reverse is unposted and consistent with mid-century linen stock.\u003c\/p\u003e\n\u003cp data-start=\"1276\" data-end=\"1565\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52899546497208,"sku":"20240624","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_a6d1e8f6-47a1-4d93-8370-10d44b9f5496.jpg?v=1772487130","url":"https:\/\/everythingephemera.com\/products\/postcard-utah-provo-ut-becks-motel-auto-court-1940s-unposted-linen","provider":"Everything Ephemera","version":"1.0","type":"link"}