{"product_id":"postcard-south-dakota-rapid-city-sd-south-town-motel-1950s-unposted-chrome","title":"Rapid City South Dakota South Town Motel 1950s Postcard Unposted Chrome","description":"\u003cp data-end=\"366\" data-start=\"183\"\u003eThis postcard dates to the 1950s and shows the South Town Motel in Rapid City, South Dakota, positioned along U.S. Highway 16, a primary route leading travelers toward Mount Rushmore.\u003c\/p\u003e\n\u003cp data-end=\"743\" data-start=\"368\"\u003eRapid City developed as a gateway city for Black Hills tourism, with roadside motels catering to increasing automobile travel in the postwar period. The image presents a multi-view layout featuring low-profile motel units arranged around a central courtyard, along with a prominent neon sign, illustrating the functional and visual elements used to attract passing motorists.\u003c\/p\u003e\n\u003cp data-end=\"1063\" data-start=\"745\"\u003eThe postcard features chrome-era color with bright tones and clean rendering, emphasizing building geometry, landscaped areas, and signage. The composition highlights both accommodation layout and roadside visibility, presenting the motel as part of the broader mid-century travel network tied to regional attractions.\u003c\/p\u003e\n\u003cp data-end=\"1354\" data-start=\"1065\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52978883920056,"sku":"20240625","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_b60aa399-c33d-4cdb-b8ac-afd27682dc4d.jpg?v=1773002554","url":"https:\/\/everythingephemera.com\/products\/postcard-south-dakota-rapid-city-sd-south-town-motel-1950s-unposted-chrome","provider":"Everything Ephemera","version":"1.0","type":"link"}