{"product_id":"postcard-rppc-michigan-elk-rapids-mi-soda-fountain-ice-cream-mobil-1940s","title":"Elk Rapids Michigan Soda Fountain Ice Cream Mobil 1940s RPPC Postcard","description":"\u003cp data-start=\"71\" data-end=\"271\"\u003eThis 1940s real photo postcard documents the commercial main street of Elk Rapids, Michigan, capturing storefronts, automobiles, and roadside advertising during a mature mid-century transition period.\u003c\/p\u003e\n\u003cp data-start=\"273\" data-end=\"699\"\u003eSmall-town commercial districts in northern Michigan during the mid-twentieth century functioned as social, economic, and transportation hubs, shaped by automobile traffic and regional tourism. Elk Rapids, situated near Grand Traverse Bay, developed a walkable downtown defined by mixed retail storefronts, service businesses, and branded petroleum signage that reflected national corporate presence within local streetscapes.\u003c\/p\u003e\n\u003cp data-start=\"701\" data-end=\"1183\"\u003eThe image presents a straight-on street view with multiple early automobiles parked along wide paved lanes, flanked by continuous storefronts and signage. A soda fountain and ice cream business is visible among the commercial buildings, alongside a Mobil sign that anchors the scene within the era’s expanding fuel networks. Architectural facades, street proportions, and business signage provide clear documentary detail consistent with real photo postcard production of the 1940s.\u003c\/p\u003e\n\u003cp data-start=\"1185\" data-end=\"1435\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52742839926968,"sku":"20241113","price":80.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_35ab425b-d102-48d4-9621-b586b44eecd8.jpg?v=1770693122","url":"https:\/\/everythingephemera.com\/products\/postcard-rppc-michigan-elk-rapids-mi-soda-fountain-ice-cream-mobil-1940s","provider":"Everything Ephemera","version":"1.0","type":"link"}