{"product_id":"postcard-florida-cocoa-fl-w-l-dyal-orange-grower-refreshments-1949-posted-linen","title":"Cocoa Florida W L Dyal Orange Grower Refreshments 1949 Postcard Posted Linen","description":"\u003cp data-start=\"178\" data-end=\"353\"\u003eThis 1949 linen postcard features the W L Dyal sales office and refreshment bar in Cocoa, Florida, highlighting a roadside citrus enterprise during the postwar tourism boom.\u003c\/p\u003e\n\u003cp data-start=\"355\" data-end=\"691\"\u003eFlorida’s mid-century highway culture fostered brightly painted fruit stands and citrus shipping offices that catered to both local growers and visiting motorists. Businesses such as Dyal’s promoted fresh oranges, juice, and packaged citrus products through bold signage and vivid commercial imagery suited to linen postcard printing.\u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"1093\"\u003eThe scene shows a low stucco structure with red awnings labeled Growers and Shippers, a large rooftop orange sign, and display racks of citrus arranged along the front. Additional signage reads Dyal’s and All Citrus Fruit, with an American flag mounted near the entrance. The reverse carries a 1949 postmark, confirming postal use, and the card exhibits the textured surface typical of linen stock.\u003c\/p\u003e\n\u003cp data-start=\"1095\" data-end=\"1384\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52858854867128,"sku":"20231230","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_39ab437a-ff27-4bba-a09f-b6e68ce821c5.jpg?v=1771306748","url":"https:\/\/everythingephemera.com\/products\/postcard-florida-cocoa-fl-w-l-dyal-orange-grower-refreshments-1949-posted-linen","provider":"Everything Ephemera","version":"1.0","type":"link"}