{"product_id":"postcard-california-willits-ca-rainier-beer-downtown-snow-aerial-1910-posted","title":"Willits California Rainier Beer Downtown Snow Aerial 1910 Postcard Posted","description":"\u003cp data-start=\"195\" data-end=\"349\"\u003ePostmarked in 1910, this postcard presents a birds-eye view of downtown Willits, California showing a rare snow-covered Main Street in Mendocino County.\u003c\/p\u003e\n\u003cp data-start=\"351\" data-end=\"843\"\u003eWillits developed as a rail and timber hub in Northern California, with its commercial district forming along a central corridor lined by wood-frame storefronts and warehouses. Early twentieth-century town views frequently emphasized civic order, street grids, and surrounding hills, especially in elevated or panoramic compositions. Seasonal imagery featuring snowfall in inland Mendocino County was less common, making winter scenes visually distinctive within regional postcard production.\u003c\/p\u003e\n\u003cp data-start=\"845\" data-end=\"1400\"\u003eThe image looks down a broad unpaved main street bordered by flat-roofed commercial buildings, several bearing painted signage including a prominent Rainier Beer advertisement along a side wall. Snow blankets rooftops and stretches across the street and surrounding hills, creating contrast against the tinted sky. Caption text at upper center reads Birds-eye View of Willits, Mendocino Co. Cal., identifying the location directly on the card face. The divided back is postally used with visible handwriting and cancellation consistent with the 1910 date.\u003c\/p\u003e\n\u003cp data-start=\"1402\" data-end=\"1689\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52880698900664,"sku":"20230130a DISCOUNT","price":16.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_c212742c-7b33-43ea-8b44-77819abfa34b.jpg?v=1771898986","url":"https:\/\/everythingephemera.com\/products\/postcard-california-willits-ca-rainier-beer-downtown-snow-aerial-1910-posted","provider":"Everything Ephemera","version":"1.0","type":"link"}