{"product_id":"postcard-california-willits-ca-downtown-als-liquor-medico-drug-card-1960s","title":"Willits California Downtown Al's Liquor Medico Drug 1960s Postcard Chrome","description":"\u003cp data-end=\"424\" data-start=\"233\"\u003eThis postcard dates to the 1960s and presents a downtown streetscape of Willits, California, capturing a period of automobile-centered commercial activity in a small Northern California town.\u003c\/p\u003e\n\u003cp data-end=\"889\" data-start=\"426\"\u003eWillits developed as a regional service center along U.S. Route 101, with its downtown corridor supporting local commerce tied to highway travel and surrounding rural industries. Streetscapes from this period emphasize wide roadways, angled parking, and signage designed for visibility to passing motorists. The composition reflects mid-century urban planning priorities, with a clear central roadway and evenly spaced storefronts lining both sides of the street.\u003c\/p\u003e\n\u003cp data-end=\"1401\" data-start=\"891\"\u003eThe card features a straight-on view down the main street with traffic lights suspended overhead, telephone poles along the sidewalks, and a mix of low-rise commercial buildings. Visible signage includes Al’s Liquor and Medico Drug, along with a vertical hotel sign, anchoring the scene within a functioning retail district. Period automobiles are parked along the curb, and the distant hills frame the background. Chrome-era color and smooth surface finish are consistent with mid-century postcard production.\u003c\/p\u003e\n\u003cp data-end=\"1694\" data-start=\"1403\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52979966443704,"sku":"20230201 DISCOUNT","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_ea064522-3edf-4613-a8af-b8e426d62097.jpg?v=1773036048","url":"https:\/\/everythingephemera.com\/products\/postcard-california-willits-ca-downtown-als-liquor-medico-drug-card-1960s","provider":"Everything Ephemera","version":"1.0","type":"link"}