{"product_id":"postcard-california-ukiah-ca-downtown-pg-e-montgomery-ward-cars-1940s-unposted","title":"Ukiah California Downtown PG and E Montgomery Ward 1940s Postcard Unposted","description":"\u003cp data-start=\"224\" data-end=\"408\"\u003eThis 1940s postcard documents downtown Ukiah, California, capturing the commercial corridor during a period of expanding regional retail presence and automobile-centered street design.\u003c\/p\u003e\n\u003cp data-start=\"410\" data-end=\"809\"\u003eUkiah served as the commercial hub of Mendocino County, with its main street lined by brick-front businesses that reflected early twentieth-century development patterns in Northern California towns. Corporate signage such as PG and E and Montgomery Ward signals the integration of national utilities and catalog retailers into local markets, marking a transitional phase in small-town economic life.\u003c\/p\u003e\n\u003cp data-start=\"811\" data-end=\"1588\"\u003eThe image presents a broad paved street with angled parking filled by late-1930s and early-1940s automobiles, their rounded fenders and streamlined bodies defining the era. Prominent brick façades anchor the left side of the composition, including a vertical Montgomery Ward sign and neighboring storefront awnings. Utility lines stretch overhead, and the vantage point emphasizes depth down the commercial block. The postcard follows a standard divided-back format and appears unposted. The item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52856681660600,"sku":"20230201 a","price":40.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_311a06aa-faa3-422c-8b75-0925783c767e.jpg?v=1771191672","url":"https:\/\/everythingephemera.com\/products\/postcard-california-ukiah-ca-downtown-pg-e-montgomery-ward-cars-1940s-unposted","provider":"Everything Ephemera","version":"1.0","type":"link"}