{"product_id":"postcard-california-san-francisco-merchant-exchange-building-1907-quake-notes","title":"San Francisco California Merchant Exchange Building 1907 Postcard Earthquake Notes","description":"\u003cp data-end=\"399\" data-start=\"230\"\u003eThis 1907 postcard documents the Merchant Exchange Building at Montgomery and California Streets in San Francisco shortly after the April 18, 1906 earthquake and fire.\u003c\/p\u003e\n\u003cp data-end=\"894\" data-start=\"401\"\u003eThe 1906 disaster reshaped San Francisco’s commercial core, leveling blocks of downtown structures while leaving select steel-frame buildings partially standing amid widespread destruction. Images produced in the rebuilding period circulated nationally, serving both as records of catastrophe and as visual proof of the city’s rapid recovery. Commercial publishers frequently highlighted surviving landmarks framed by fire-scarred walls to emphasize resilience within the financial district.\u003c\/p\u003e\n\u003cp data-end=\"1397\" data-start=\"896\"\u003eThe view shows the Merchant Exchange Building rising prominently at left, with adjacent structures reduced to skeletal facades and rubble in the foreground. Red printed text at the upper right identifies the location and references the city after the fire, and the message panel at right contains a handwritten 1907 note. Architectural details of the surviving multi-story structure contrast with the exposed brick shell of a neighboring building, reinforcing the documented post-earthquake context.\u003c\/p\u003e\n\u003cp data-end=\"1690\" data-start=\"1399\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52891806171320,"sku":"20250507","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_d9db8344-eea0-420d-9464-bd8201969e95.jpg?v=1772234151","url":"https:\/\/everythingephemera.com\/products\/postcard-california-san-francisco-merchant-exchange-building-1907-quake-notes","provider":"Everything Ephemera","version":"1.0","type":"link"}