{"product_id":"postcard-california-big-bear-lake-ca-indian-lodge-union-oil-76-main-street-1960s","title":"Big Bear Lake California Indian Lodge Union Oil 76 Main Street 1960s Postcard","description":"\u003cp data-start=\"251\" data-end=\"465\"\u003eThis 1960s postcard from Big Bear Lake, California documents a Main Street commercial stretch during the postwar automobile tourism era, when mountain resort towns catered to highway travelers and vacation traffic.\u003c\/p\u003e\n\u003cp data-start=\"467\" data-end=\"932\"\u003eThe color view centers on the Indian Lodge building with its bright red roof and roadside signage, positioned beside a Union Oil 76 service station displaying the circular orange 76 emblem. Parked mid-century automobiles line the street, while neighboring storefronts extend along the corridor under a clear blue sky. The composition emphasizes roadside branding, architectural profile, and the alignment of businesses serving motorists entering the lake community.\u003c\/p\u003e\n\u003cp data-start=\"934\" data-end=\"1257\"\u003eThe saturated color palette and chrome-era clarity reflect postcard production of the period, presenting Big Bear Lake as an accessible mountain destination connected by automobile travel. Gas station signage and lodge advertising together situate the image within the broader landscape of 1960s California highway culture.\u003c\/p\u003e\n\u003cp data-start=\"1259\" data-end=\"1546\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52889799852216,"sku":"20241030a","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_f60d14d2-7c3c-4c64-b2c8-70f6b96e0b95.jpg?v=1772151971","url":"https:\/\/everythingephemera.com\/products\/postcard-california-big-bear-lake-ca-indian-lodge-union-oil-76-main-street-1960s","provider":"Everything Ephemera","version":"1.0","type":"link"}