{"product_id":"merced-california-main-street-downtown-1911-postcard-posted-divided-back","title":"Merced California Main Street Downtown 1911 Postcard Posted Divided Back","description":"\u003cp data-start=\"272\" data-end=\"450\"\u003eThis postcard was posted in 1911 and features a downtown Main Street view in Merced, California, documenting the city during its early twentieth-century commercial growth period.\u003c\/p\u003e\n\u003cp data-start=\"452\" data-end=\"904\"\u003eMerced developed rapidly as an agricultural and transportation center within California’s San Joaquin Valley, with Main Street serving as the civic and retail core for merchants, hotels, and regional trade activity. Early postcards from the city often emphasized broad streetscapes, brick storefront architecture, and the transitional mix of horse-drawn and emerging motor-era transportation visible throughout Central Valley communities of the period.\u003c\/p\u003e\n\u003cp data-start=\"906\" data-end=\"1311\"\u003eThe scene presents a wide commercial corridor lined with multi-story business blocks, awnings, pedestrians, wagons, and utility infrastructure extending toward the horizon. Hand-colored detailing highlights the storefront facades and bright California sky, while the posted divided-back reverse adds period postal and correspondence interest associated with pre-World War I postcard communication culture.\u003c\/p\u003e\n\u003cp data-start=\"1313\" data-end=\"1602\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52977287430328,"sku":"20240804","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_f4aad5de-5c47-4300-b2c4-0ab66102b80c.jpg?v=1772955196","url":"https:\/\/everythingephemera.com\/products\/merced-california-main-street-downtown-1911-postcard-posted-divided-back","provider":"Everything Ephemera","version":"1.0","type":"link"}