{"product_id":"merced-california-17th-street-downtown-1950s-postcard-unposted-chrome","title":"Merced California 17th Street Downtown 1950s Postcard Unposted Chrome","description":"\u003cp data-start=\"156\" data-end=\"330\"\u003eThis 1950s chrome postcard of 17th Street in Merced, California documents the commercial heart of a Central Valley city during the height of mid-century automobile culture.\u003c\/p\u003e\n\u003cp data-start=\"332\" data-end=\"874\"\u003eMerced developed as an agricultural and railroad hub, and by the postwar period its downtown blocks reflected both early twentieth-century brick construction and the growing dominance of car-oriented streetscapes. Main streets across California in the 1950s were characterized by angled curbside parking, neon signage, department stores, drugstores, cafés, and multi-story civic buildings anchoring key intersections. Chrome postcards emphasized bright skies, polished storefronts, and modern traffic flow to convey prosperity and momentum.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"1315\"\u003eThe image presents a lively downtown scene with period automobiles lining both sides of 17th Street and pedestrians crossing near the intersection. Visible signage includes Hotel El Capitan and various storefront and café signs extending over the sidewalk. A prominent corner building with a red tile roof and columned façade anchors the right side of the composition. The reverse is unposted and consistent with 1950s chrome production.\u003c\/p\u003e\n\u003cp data-start=\"1317\" data-end=\"1606\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52899545612472,"sku":"20240804dd","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_a597e0f3-d21a-40c8-92ff-b0329cb7ecf1.jpg?v=1772487099","url":"https:\/\/everythingephemera.com\/products\/merced-california-17th-street-downtown-1950s-postcard-unposted-chrome","provider":"Everything Ephemera","version":"1.0","type":"link"}