{"product_id":"merced-california-17th-street-downtown-1930s-postcard-unposted-white-border","title":"Merced California 17th Street Downtown 1930s Postcard Unposted White Border","description":"\u003cp data-start=\"77\" data-end=\"232\"\u003eThis postcard dates to the 1930s and presents a street-level view of downtown Merced, California, during the city’s interwar commercial development period.\u003c\/p\u003e\n\u003cp data-start=\"234\" data-end=\"622\"\u003eMerced emerged as an important agricultural and transportation hub in the Central Valley, serving surrounding farming districts with banks, hotels, and retail businesses clustered along its main corridors. Streets like 17th functioned as both economic centers and social spaces, where automobiles, storefronts, and civic buildings reflected the town’s role in regional trade and mobility.\u003c\/p\u003e\n\u003cp data-start=\"624\" data-end=\"1076\"\u003eThe image shows a broad, unpaved roadway lined with multi-story commercial buildings and early automobiles parked along both sides, with signage and architectural details indicating an active business district. The White Border postcard format frames the scene with soft color tones and balanced composition, emphasizing the openness of the street and the scale of the surrounding structures. The card appears unposted with a clean divided back layout.\u003c\/p\u003e\n\u003cp data-start=\"1078\" data-end=\"1367\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52979951501496,"sku":"20240805","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_a685642a-6ef4-4c3e-8585-0aa3eb92467e.jpg?v=1773035190","url":"https:\/\/everythingephemera.com\/products\/merced-california-17th-street-downtown-1930s-postcard-unposted-white-border","provider":"Everything Ephemera","version":"1.0","type":"link"}