{"product_id":"lodi-california-1950s-fuller-sons-toys-sporting-goods-television-billhead-6-x-3","title":"Lodi California 1950s Fuller Sons Toys Sporting Goods Television Billhead 6 x 3.5","description":"\u003cp data-start=\"101\" data-end=\"262\"\u003eIn the 1950s, Fuller \u0026amp; Sons of Lodi, California issued this billhead reflecting the rise of postwar consumer retail focused on recreation and home entertainment.\u003c\/p\u003e\n\u003cp data-start=\"264\" data-end=\"655\"\u003eMid-century towns supported specialty shops that blended toys, sporting goods, and emerging television technology into a single storefront, catering to families shaped by leisure culture and expanding disposable income. Businesses like Fuller \u0026amp; Sons functioned as local hubs for both children’s play and adult hobbies, mirroring the broader shift toward consumer-oriented downtown economies.\u003c\/p\u003e\n\u003cp data-start=\"657\" data-end=\"1107\"\u003eThis billhead is printed for Fuller \u0026amp; Sons, “The House of Pleasure,” advertising toys, sporting goods, television, and hobby supplies at a School Street address in Lodi. The form includes ruled lines for customer and purchase entries, with light handwritten notation visible, and retains its original serial number at the bottom. The narrow vertical format and bold red typography emphasize quick retail transactions rather than long-form accounting.\u003c\/p\u003e\n\u003cp data-start=\"1109\" data-end=\"1398\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52979018236088,"sku":"20250804","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_dd7862a1-a543-409e-b019-08a02fb9d89b.png?v=1773006431","url":"https:\/\/everythingephemera.com\/products\/lodi-california-1950s-fuller-sons-toys-sporting-goods-television-billhead-6-x-3","provider":"Everything Ephemera","version":"1.0","type":"link"}