{"product_id":"lodi-california-1907-newfield-del-valle-dry-goods-billhead-8-x-3-75","title":"Lodi California 1907 Newfield Del Valle Dry Goods Billhead 8 x 3.75","description":"\u003cp data-start=\"69\" data-end=\"271\"\u003eThis 1907 billhead from Newfield \u0026amp; Del Valle in Lodi, California reflects an era when small-town general merchants supplied a wide range of household necessities through centrally located retail stores.\u003c\/p\u003e\n\u003cp data-start=\"273\" data-end=\"691\"\u003eDry goods and fancy goods dealers at the turn of the twentieth century combined clothing, furnishings, and imported items under one business name, serving as primary commercial anchors for growing agricultural towns in California’s Central Valley. Business stationery from this period illustrates how retail operations documented purchases and credit using standardized printed forms tailored to everyday transactions.\u003c\/p\u003e\n\u003cp data-start=\"693\" data-end=\"1117\"\u003eThe billhead is headed “The Reliable Store” and identifies Newfield \u0026amp; Del Valle as dealers in dry and fancy goods, clothing, shoes, furniture, and carpets. It is dated September 12, 1907, and includes handwritten entries for a customer purchase with item notation and a marked total. The narrow vertical format uses printed business identity at the top with ruled accounting columns below for recording charges and payments.\u003c\/p\u003e\n\u003cp data-start=\"1119\" data-end=\"1408\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52979688439992,"sku":"20250811","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_662fb78f-881c-4f03-adf3-da841355fa0a.jpg?v=1773027571","url":"https:\/\/everythingephemera.com\/products\/lodi-california-1907-newfield-del-valle-dry-goods-billhead-8-x-3-75","provider":"Everything Ephemera","version":"1.0","type":"link"}