{"product_id":"life-savers-pep-o-mint-1954-billy-goat-candy-print-ad-10-5-x-13-5","title":"Life Savers Pep O Mint 1954 Billy Goat Candy Print Ad 10.5 x 13.5","description":"\u003cp data-start=\"194\" data-end=\"409\"\u003eThis 1954 Life Savers Pep O Mint print advertisement features a whimsical billy goat illustration, promoting the candy brand through playful imagery and lighthearted messaging during the mid-century advertising era.\u003c\/p\u003e\n\u003cp data-start=\"411\" data-end=\"882\"\u003eCandy advertising in the 1950s often relied on humor, character-driven visuals, and simple, memorable slogans to appeal to a broad audience. Life Savers, already an established brand, used imaginative scenes and anthropomorphic figures to reinforce product recognition while keeping messaging approachable and family-friendly. The design reflects a broader trend toward colorful, illustrative advertising that prioritized charm and clarity over dense product explanation.\u003c\/p\u003e\n\u003cp data-start=\"884\" data-end=\"1368\"\u003eThe ad shows a stylized goat dressed in a jacket and hat, interacting with a small table arrangement of flowers, accompanied by a frog and a short rhyme positioned above the scene. The phrase Dont be the goat appears prominently, while a roll of Pep O Mint Life Savers is displayed at the bottom alongside pricing and branding. The full-page format measures approximately 10.5 x 13.5 inches, with clean typography and bright, balanced colors characteristic of 1950s print advertising.\u003c\/p\u003e\n\u003cp data-start=\"1370\" data-end=\"1657\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52978817564856,"sku":"20230619 U","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_236223c4-179c-4614-b1b2-8f00b4367eb7.jpg?v=1773000732","url":"https:\/\/everythingephemera.com\/products\/life-savers-pep-o-mint-1954-billy-goat-candy-print-ad-10-5-x-13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}