{"product_id":"kelloggs-rice-krispies-1938-wartime-eating-print-ad-10-5-x-13-5","title":"Kelloggs Rice Krispies 1938 Wartime Eating Print Ad 10.5 x 13.5","description":"\u003cp data-start=\"178\" data-end=\"379\"\u003eThis 1938 advertisement for Kelloggs Rice Krispies promotes the breakfast cereal as a nutritious and convenient food during the growing emphasis on preparedness and efficiency in late interwar America.\u003c\/p\u003e\n\u003cp data-start=\"381\" data-end=\"901\"\u003eKelloggs introduced Rice Krispies in the late 1920s, and by the late 1930s the cereal had become one of the company’s most recognizable products. Advertising during this period frequently emphasized nutrition, convenience, and the role of packaged foods in modern family life. As international tensions increased toward the end of the decade, marketing language occasionally adopted patriotic or preparedness themes, presenting everyday foods as reliable staples that supported busy households and national productivity.\u003c\/p\u003e\n\u003cp data-start=\"903\" data-end=\"1504\"\u003eThe advertisement features a bowl of Rice Krispies topped with strawberries, accompanied by a milk pitcher and spoon arranged on a patterned table surface. A prominent slogan reads Right on the beam for wartime eating, while additional text promotes the cereal’s crisp texture and vitamin content. Illustrations of small airplanes with cartoon mascots appear along the bottom of the page, tying the cereal’s message to aviation imagery and modern efficiency. The Kelloggs Rice Krispies package is displayed at the right, reinforcing the brand identity and product packaging associated with the period.\u003c\/p\u003e\n\u003cp data-start=\"1506\" data-end=\"1793\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52905436938424,"sku":"20250318 J8","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_c3ad3029-bd3f-4727-abe9-c7d0c2ef4f33.jpg?v=1772579783","url":"https:\/\/everythingephemera.com\/products\/kelloggs-rice-krispies-1938-wartime-eating-print-ad-10-5-x-13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}