{"product_id":"jackson-california-main-street-downtown-night-neon-1950-rppc-postcard","title":"Jackson California Main Street Downtown Night Neon 1950 RPPC Postcard","description":"\u003cp data-start=\"168\" data-end=\"353\"\u003eThis postcard was posted in 1950 and shows Main Street in Jackson, California, capturing a nighttime view of the town’s commercial district illuminated by streetlights and neon signage.\u003c\/p\u003e\n\u003cp data-start=\"355\" data-end=\"779\"\u003eJackson, located in California’s Gold Country, developed as a regional center with a preserved downtown core reflecting nineteenth- and early twentieth-century architecture. By the mid-twentieth century, these streets remained active with local businesses, theaters, and social venues, often photographed at night to highlight lighting, activity, and the evolving presence of automobile traffic within historic streetscapes.\u003c\/p\u003e\n\u003cp data-start=\"781\" data-end=\"1246\"\u003eThe image features a view down Main Street lined with parked cars and multi-story commercial buildings, with illuminated storefronts and signage visible along both sides. Handwritten-style text within the image identifies the location and emphasizes the midnight setting, adding a period-specific promotional touch. The RPPC format captures strong contrast between light and shadow, and the reverse shows postal markings confirming its use as mailed correspondence.\u003c\/p\u003e\n\u003cp data-start=\"1248\" data-end=\"1537\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52977321017528,"sku":"20250509","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_d21dd4b8-7f2a-4bf1-ad41-79ab20fd8744.jpg?v=1772956033","url":"https:\/\/everythingephemera.com\/products\/jackson-california-main-street-downtown-night-neon-1950-rppc-postcard","provider":"Everything Ephemera","version":"1.0","type":"link"}