{"product_id":"international-trucks-1937-cut-away-full-page-print-ad-10-5-x-13-5","title":"International Trucks 1937 Cut Away Full Page Print Ad 10.5 x 13.5","description":"\u003cp data-start=\"67\" data-end=\"258\"\u003eThis 1937 International Trucks print advertisement showcases the streamlined styling and engineering transparency that defined late interwar commercial vehicle marketing in the United States.\u003c\/p\u003e\n\u003cp data-start=\"260\" data-end=\"807\"\u003eAs American industry regained momentum during the late 1930s, truck manufacturers increasingly emphasized durability, mechanical refinement, and modern design language. International Harvester positioned its truck line as both practical work equipment and visually advanced machinery, highlighting performance improvements alongside sleek, contemporary body styling. Advertising from this period often blended dramatic lighting with technical illustration to communicate strength and innovation without relying solely on dense specification lists.\u003c\/p\u003e\n\u003cp data-start=\"809\" data-end=\"1409\"\u003eThe full-page layout features a vivid green International truck rendered against a dark, spotlighted background, giving the vehicle sculptural presence. A secondary cut-away diagram at right reveals internal mechanical components, reinforcing the engineering message and appealing to buyers interested in function as much as form. Bold typography across the top and bottom frames the composition, while the structured magazine layout reflects national advertising standards of the late 1930s. Light vertical banding visible in the image is a scanning artifact and is not present in the original item.\u003c\/p\u003e\n\u003cp data-start=\"1411\" data-end=\"1661\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52810246029496,"sku":"20230710 BP","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_643b03ec-4863-4a44-8e9a-d896916af68c.jpg?v=1770785355","url":"https:\/\/everythingephemera.com\/products\/international-trucks-1937-cut-away-full-page-print-ad-10-5-x-13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}