{"product_id":"heinz-ocean-pier-atlantic-city-beach-scene-exhibit-1910s-postcard-57-varieties","title":"Heinz Ocean Pier Atlantic City Beach Scene Exhibit 1910s Postcard 57 Varieties","description":"\u003cdiv\u003e\n\u003cp data-end=\"367\" data-start=\"185\"\u003eThis 1910s postcard features the Heinz Ocean Pier in Atlantic City, presenting a panoramic seaside view with inset imagery highlighting the company’s 57 Varieties exhibit attraction.\u003c\/p\u003e\n\u003cp data-end=\"788\" data-start=\"369\"\u003eIn the early twentieth century, Heinz developed large-scale public showcases that blended tourism, education, and brand promotion, turning spaces like the Atlantic City pier into immersive marketing environments. Extending prominently into the ocean, the pier served as both a leisure destination and a carefully staged demonstration of industrial food production, reinforcing trust and familiarity with Heinz products.\u003c\/p\u003e\n\u003cp data-end=\"1356\" data-start=\"790\"\u003eThe composition frames the bustling beachfront with crowds, sailboats, and the long pier stretching into the water, while an inset interior scene labeled Sun Parlor connects the outdoor spectacle to curated exhibit spaces within. Ornate border graphics featuring repeated Heinz branding and decorative motifs emphasize the promotional nature of the card, while printed text calls out the permanent 57 Varieties exhibit as a central attraction. The divided back with written message adds period authenticity and enhances its value as a mailed primary-source artifact.\u003c\/p\u003e\n\u003cp data-end=\"1647\" data-start=\"1358\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":53432224940216,"sku":"20260503","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_17c7eb24-f72b-4f9c-888d-102bc7fe1f7f.jpg?v=1777872898","url":"https:\/\/everythingephemera.com\/products\/heinz-ocean-pier-atlantic-city-beach-scene-exhibit-1910s-postcard-57-varieties","provider":"Everything Ephemera","version":"1.0","type":"link"}