{"product_id":"fort-bragg-california-downtown-rexall-franklin-cars-1960s-postcard-unposted","title":"Fort Bragg California Downtown Rexall Franklin Cars 1960s Postcard Unposted","description":"\u003cp data-end=\"362\" data-start=\"184\"\u003eThis 1960s postcard captures a downtown street view in Fort Bragg, California, highlighting commercial storefronts and everyday activity along a coastal Northern California town.\u003c\/p\u003e\n\u003cp data-end=\"879\" data-start=\"364\"\u003eFort Bragg developed as a lumber and shipping center along the Mendocino Coast, with its downtown corridor serving as the primary hub for retail, services, and community life. By the mid-twentieth century, streetscapes like this reflected a mix of earlier building styles and updated commercial signage, accommodating automobile traffic while maintaining a compact business district. Postcards from this period often documented these main streets as representative snapshots of local identity and economic activity.\u003c\/p\u003e\n\u003cp data-end=\"1388\" data-start=\"881\"\u003eThe image presents a wide view down a paved street lined with storefronts, including a prominent Rexall Drugs sign and Franklin branding, with period automobiles parked along the curb. The buildings feature flat-front façades typical of small-town commercial architecture, while the composition emphasizes depth along the roadway. Bright color tones and a glossy chrome finish are consistent with postcard production of the era, capturing both the built environment and the presence of mid-century vehicles.\u003c\/p\u003e\n\u003cp data-end=\"1679\" data-start=\"1390\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined (or refunded) to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52982565142712,"sku":"20230131 DISCOUNT","price":8.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_53ac69d1-480a-4fb9-93d4-955b235fd82b.jpg?v=1773098457","url":"https:\/\/everythingephemera.com\/products\/fort-bragg-california-downtown-rexall-franklin-cars-1960s-postcard-unposted","provider":"Everything Ephemera","version":"1.0","type":"link"}