{"product_id":"de-soto-1938-ginger-rogers-print-ad-full-page-large-magazine-10-5-x-13-5","title":"De Soto 1938 Ginger Rogers Print Ad Full Page Large Magazine - 10.5 x 13.5","description":"\u003cp data-start=\"76\" data-end=\"343\"\u003eThis 1938 magazine advertisement reflects Hollywood’s deep integration with American consumer culture during the late Depression era, when film stars were routinely leveraged to embody glamour, modernity, and aspirational lifestyles in national advertising campaigns.\u003c\/p\u003e\n\u003cp data-start=\"345\" data-end=\"820\"\u003eGinger Rogers, at the height of her fame following a string of successful films with Fred Astaire, is presented as both sophisticated and approachable, aligning her public persona with De Soto’s positioning as a stylish yet practical automobile for modern Americans. Automakers in the late 1930s increasingly emphasized smooth handling, comfort, and design innovation, while celebrity endorsements helped translate mechanical features into emotional appeal and social status.\u003c\/p\u003e\n\u003cp data-start=\"822\" data-end=\"1262\"\u003eThe advertisement features a richly illustrated scene centered on a bright De Soto sedan, surrounded by smaller inset panels highlighting interior details, driving ease, and everyday usability. The composition balances star power with product explanation, a hallmark of late-1930s automotive advertising. Printed as a full-page magazine ad, the piece measures approximately 10.5 x 13.5 inches and retains its original print characteristics.\u003c\/p\u003e\n\u003cp data-start=\"1264\" data-end=\"1551\" data-is-last-node=\"\" data-is-only-node=\"\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52979917783224,"sku":"20230721 CR","price":12.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_e8ea4334-aec1-4f8d-9f29-e556668abb4b.jpg?v=1773034514","url":"https:\/\/everythingephemera.com\/products\/de-soto-1938-ginger-rogers-print-ad-full-page-large-magazine-10-5-x-13-5","provider":"Everything Ephemera","version":"1.0","type":"link"}