{"product_id":"coalinga-california-5th-street-east-downtown-1911-postcard-posted-divided-back","title":"Coalinga California 5th Street East Downtown 1911 Postcard Posted Divided Back","description":"\u003cp data-start=\"207\" data-end=\"360\"\u003eThis 1911 postcard documents 5th Street West from E Street in Coalinga, California, during the early years of the town’s oil-driven commercial expansion.\u003c\/p\u003e\n\u003cp data-start=\"362\" data-end=\"896\"\u003eCoalinga developed rapidly in the first decades of the twentieth century as nearby oil fields fueled economic growth and urban construction. Downtown streetscapes from this period reflect a transition from frontier settlement to organized commercial district, with two-story masonry buildings, corner storefronts, and visible business signage defining the built environment. Early divided-back postcards frequently captured these emerging business corridors, offering detailed visual records of architectural form and pedestrian life.\u003c\/p\u003e\n\u003cp data-start=\"898\" data-end=\"1395\"\u003eThe image presents a broad view down 5th Street, framed by substantial commercial blocks on both sides. Prominent corner buildings feature arched windows and projecting cornices, while smaller storefronts recede toward the horizon under a softly tinted sky. Figures stand along the sidewalks, and signage including a Coalinga Department Store marking is visible on the right-hand structure. The divided back and 1911 postmark confirm early use during the formative phase of the town’s development.\u003c\/p\u003e\n\u003cp data-start=\"1397\" data-end=\"1684\"\u003eThe item shown in the listing is the exact item the collector will receive. We have tens of thousands of items to choose from. Shipping will always be combined or refunded to save you as much money as possible. Please contact us with any questions, or visit our store page for specifics.\u003c\/p\u003e","brand":"Everything Ephemera","offers":[{"title":"Default Title","offer_id":52893884252344,"sku":"20250508y","price":24.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0939\/8740\/6008\/files\/57_326741dd-6642-43bd-8700-33b207b8213e.jpg?v=1772410412","url":"https:\/\/everythingephemera.com\/products\/coalinga-california-5th-street-east-downtown-1911-postcard-posted-divided-back","provider":"Everything Ephemera","version":"1.0","type":"link"}